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Simplero vs Keap (formerly Infusionsoft) – Software Comparison

Last updated on February 23, 2024

Whether you’re an experienced coach searching for a more streamlined approach to your online courses or a budding entrepreneur ready to embark on a new coaching venture, the right coaching management software can make all the difference. Simplero and Keap (formerly Infusionsoft) often emerge as game-changers for small and medium businesses, so let’s see what they have to offer.

In this Simplero vs Keap comparison, we’ll navigate the intricacies of these two platforms, so you can make a decision that aligns perfectly with your coaching aspirations. We’ll also delve into some alternative solutions for life coaching software, ensuring you have all the necessary tools at your disposal. 

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Simplero vs Keap: An Overview

Simplero consolidates multiple functionalities into one cohesive software solution by offering seamless integration for website management, sales funnels, email marketing, online courses, membership sites, and collecting payments. Some of its standout features include ready-made campaign templates, affiliate management, and sales-boosting tools. You can find in-depth information about this software in our Simplero review.

Keap (formerly Infusionsoft) is a CRM and automation platform for small and medium businesses. With its robust capabilities in CRM, marketing automation, sales automation, and payments, Keap empowers businesses to streamline their operations and enhance their efficiency. In addition to built-in tools, Keap integrates with over 2,500 software programs.

Pricing & Free Trial

Considering your budget is crucial when selecting the appropriate software, let’s compare the pricing and free trial options of Simplero and Keap to determine which one aligns best with your needs.

Pricing Plan

Simplero offers great value for your money, with plans starting at $59/month when you choose the annual subscription, which also includes two months free. Their pricing is divided into three tiers, where each subsequent tier provides access to more features. The Starter plan has some limitations on the number of products, courses, and membership sites you can create, while the other two plans are unlimited in these aspects.

Keap provides three pricing plans to cater to different business needs. The first plan, Keap Grow, starts at $149/month (with a yearly payment plan) and includes up to 1,500 contacts and 2 users but excludes promo codes, upsells, and marketing analytics. If you want to scale, you’ll need to upgrade to the pricier plan. To meet the requirements of advanced marketing and sales teams, Keap provides the Max Classic solution as a replacement for Infusionsoft. However, pricing details for this plan are only available upon request.

Free Trial

Simplero gifts its users a 14-day free trial with complete access to all of its features. If you want a more guided and personalized experience before you sign up, you can request a demo.

Just like Simplero, Keap allows you to explore their platform free of charge for 14 days. They also have a 5-minute demo video to give you a quick introduction to their product.


In the following lines, we’ll unravel the features that come with each product and highlight the functionalities that make these products highly sought after.

Simplero Features

  • Website builder
  • Landing pages builder with high-converting templates
  • Email marketing and automation
  • Course delivery
  • Affiliate management space
  • Upsell, Downsell, and Order Bump features
  • Payments
  • Subscriptions 
  • Client community groups
  • Client insights 
  • Mobile app for clients
  • Integrations with Stripe, PayPal, and over 120 other gateways

Simplero has powerful sales-enticing tools, including Upsell, Downsell, Order Bump, and Campaign Pricing. While Upsell, Downsell, and Order Bump aim to encourage clients to purchase more, Campaign Pricing empowers you to create and launch effective sales campaigns.

You can migrate your existing affiliate programs to Simplero or start one from scratch, as the affiliate management tools allow you to create affiliate links, track affiliates, and communicate with your affiliates inside the platform.

Simplero’s done-for-you campaigns will equip you with custom-made templates for various purposes, including promoting special offers and boosting your subscriber list, so you can set it all up with a few clicks. 

Keap Features

  • Scheduler
  • Landing page builder
  • CRM 
  • Automation
  • Lead capture and management
  • Email marketing
  • Text marketing
  • Mobile app
  • Payments
  • Reports
  • API integrations

Sales automation enables you to streamline your sales processes by automating lead generation and progression within the sales pipeline. With intuitive drag-and-drop sales pipeline builders, you can easily create automations, assign tasks, and track your business opportunities.

Another feature that can assist you in boosting sales is the lead management feature. It is designed to track, organize, and nurture your leads throughout the sales process. You’ll be able to streamline lead generation and conversion with comprehensive lead profiles, customizable workflows, and automated follow-ups.

With Keap, you’ll receive a dedicated business phone number and text marketing to pair with email marketing. With automated text messages, you can stay connected with your clients and deliver important updates or promotions directly to their mobile devices. 

Simplero vs Keap – How Are They Different?

Both Simplero and Keap provide some impressive features, so let’s break down what makes them different.

Website Builder

Keap allows you to build optimized landing pages; however, Simplero’s solution is superior as it enables you to set up a complete website. Besides the intuitive website builder, Simplero is also equipped with high-converting landing page templates.

Appointment Scheduler

Keap has a built-in appointment scheduler, while Simplero lacks this functionality. With Keap, your clients can directly book appointments and sessions using its intuitive dashboard. 

Coaching Services

If you want software that will simplify promoting and selling your coaching services, Simplero is a better choice. Keap isn’t as coaching-centric as Simplero, so it doesn’t provide a course builder or a membership site platform. 

In contrast, Simplero acts as a sales hub as it enables you to sell coaching programs, create courses, physical and digital products like e-books, journals, and audio files, and set up a membership site platform. On top of that, Simplero also supports building a community through a forum, group, or blog directly on the platform.

Sales and Lead Management

With Keap’s lead management and tracking tools, you can create multiple sales pipelines and track prospective clients at every touchpoint. Such a treasure trove of information can help you understand your clients better and adjust your strategies accordingly. Simplero, on the other hand, can’t provide you with such an advanced lead management solution. 

Customer Support

Simplero has a 4.6 rating for customer service on Capterra. The service is described as fast and personalized. They can be reached via email, or you can join their free Q&A sessions.

Keap has a 4.0 rating for customer service on Capterra. While the reviews are mainly positive, some complained about inaccurate information provided by the support team. Keap’s customer support can be contacted via chat or phone. 

Conclusion – Simplero or Keap?

Taking into account coaching needs and client satisfaction, Simplero is a better choice compared to Keap.

While Keap offers undeniably powerful CRM, sales, and marketing automation capabilities, it primarily caters to e-commerce and marketing requirements, overlooking some relevant coach-centric functionalities like the course builder. 

Simplero is more focused on improving client experience, delivering and selling coaching services, and increasing client engagement. Moreover, Simplero also stands out as a more cost-effective solution, providing an additional advantage.

Alternatives to Simplero and Keap

Do you want to browse some more? No problem, as there is numerous comprehensive life coaching software that might be exactly what you’ve been looking for. Our top recommendations for coaching needs are CoachVantage, Delenta, Paperbell, Practice, and Coaches Console

You can go through our entire list of best coaching management platforms in our top picks, and we have also evaluated the best Simplero alternatives for those who want a direct comparison.

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