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Transformation Academy Review – Become a Certified Coach

Last updated on February 26, 2024

If you’re serious about becoming a life coach, getting a professional certification should be at the top of your to-do list. But with all the certification programs available, how do you know which is right for you? Join us for this series in which we’ll examine the best life coach training and certification programs.

Let’s take a look at Transformation Academy, which offers more than 80 coaching certifications and programs. Follow along as we break down their certification programs’ content and costs, as well as Transformation Academy reviews from graduates, to arm you with the necessary information to determine if this program is a fit for you. 

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About Transformation Academy

Founded by husband-and-wife team Joeel and Natalie Rivera, Transformation Academy is an online course provider headquartered in Florida. To date, more than 700,000 students from more than 200 countries and territories have chosen Transformation Academy for their life coach certification studies.

Transformation Academy’s focus is providing the tools to “INDIEpreneurs (aka self-employed freedom junkies),” as they lovingly call their clientele, to custom-craft their business and coaching practice in order to create the life of their dreams. The diversity of offerings and customizable progressions of self-directed coursework allow learners to tailor their learning to fit their interests, needs, budget, and lifestyle.

A unique player in the life coach certification world, Transformation Academy’s vibe is lighthearted and playful—they never take themselves too seriously and even have a zero-tolerance policy on “high-pressure, salesy language.” A glance at their puckish money-back guarantee gives you a taste of the Transformation Academy spirit:

But it’s not all fun and games. Transformation Academy’s emphasis is on equipping learners not only to be qualified and knowledgeable coaches but also capable and discerning entrepreneurs. Honing business and marketing skills alongside coaching techniques ensures graduates’ success in the competitive field of self-employed life coaches once they finish their studies. 

Transformation Academy and Accreditation

In the sphere of life coaching certification programs, Transformation Academy stands out thanks to its stance on accreditation. While many other training and certification programs boast accreditation through the International Coach Federation (ICF), Transformation Academy highlights the fact that “there exists no accrediting institution in the field of life coaching.” 

Their belief is that anyone and everyone is qualified to be a life coach thanks to having just “two things: life experience and/or work experience,” and that training programs exist to help budding practitioners “hone their skills and learn strategies for growing their specific coaching practice.”

Because they’re not accredited by ICF, Transformation Academy’s courses don’t require contact hours—actual face-time with clients. In their words, “requiring contact hours would greatly increase the fees we would need to charge for our programs, making them out of reach for many of our students around the world. We believe in the democratization of education, not creating unnecessary red tape and costs.”

But it’s not as if the company is operating unchecked and willy-nilly. Transformation Academy’s courses carry accreditation by the Continuing Professional Development Standards Agency, and the Better Business Bureau gives Transformation Academy a 5-star rating—so you can rest assured that they are, in fact, a legitimate business and education provider. 

How Much Does Coach Transformation Academy Cost?

Transformation Academy offers a wide variety of courses, packages, and programs. All programs are self-paced and 100% online, so you can fit your studies into your existing schedule, and learners have lifetime access to the programs they’ve purchased. Here’s an overview of their main offerings, including cost and other relevant details.

Professional Life Coach Program

​​This foundational course is for those making their initial entry into coaching or those who want a certification to enhance the credibility of their coaching practice. 

The coursework spans the gamut from introductory materials like “What is a Life Coach (and Why Everyone Needs One)” to ethical practices like confidentiality. It covers coaching tools and techniques, neuro-linguistic programming processes, and processes to employ with clients to guide them in decision-making, developing mindfulness, overcoming fears, and more. 

A significant portion of the course also centers around practical business tools, from setting your price to attracting clients, and done-for-you templates are provided for coaching agreements, intake forms, and more.

  • Program Cost: $197 (Get 50% off using our link. Discount applied at checkout.)
  • Course Length: 25 hours 

20+ Niche Certifications

Transformation Academy’s belief is that it’s wise to choose a niche when starting your coaching business, so they offer an array of specialty certifications to focus on your target audience. 

Here are just some of the offerings:

  • Program Cost: most niche certifications are $197 (Get 50% off using our links. Discount applied at checkout.)
  • Course Length: from 10 to 25 hours each

Master-Level Bundles

For those coaches who want to expand their knowledge base and level up their offerings, Transformation Academy offers course bundles. Composed of multiple programs from the niche courses named above, these are a bit broader and more comprehensive to help you round out your learning in your chosen field.

You can choose from Master Life Coach Certification, Master MINDSET Life Coach Certification, Master Transformation Life Coach Certification, and Master Spiritual Life Coach Certification.

  • Program Cost: most bundles cost $497 (Get 50% off using our link. Discount applied at checkout.)
  • Course Length: self-paced learning designed to be completed in <1 month

25+ Entrepreneurship and Business Programs

As we mentioned earlier, Transformation Academy’s mission is two-fold: equip their students with the knowledge needed to be effective coaches AND give them the tools to run their coaching business. Compared to many other life coaching certification programs, Transformation Academy stands out in this area for their numerous entrepreneurship and business courses. 

There’s a program for everyone, no matter where they are in their journey as an entrepreneur. From the fundamentals course for new startups to creating your signature coaching package, Transformation Academy will walk you through every step, including mastering email marketing and developing online courses

If you can’t pick just one, the 6-in-1 business masterclass bundle may be the solution. 

All-Access Pass

If you’re considering taking several courses from Transformation Academy’s vast catalog, the best choice for your budget might be their membership option. For $149/month, members get access to the entire library of 80+ life coaching and business courses. 

If you’re willing to splurge for the annual membership, you’ll save nearly 50% over paying month-to-month. 

If you ever decide to cancel your membership, you can request continued access to any courses you’ve completed in full. 

Deals, Discounts, and Refund Policy

At the time of this writing, Transformation Academy doesn’t have any deals, coupons, discounts, or promo codes that we could find.

When it comes to refunds, Transformation Academy is so confident in their offerings that they promise an “unconditional, NO-questions-asked 30-day money back guarantee.”

Transformation Academy Reviews

In interviewing and reading reviews from Transformation Academy grads, it quickly becomes clear that the overwhelming majority of them are positive. We’ve compiled a few of the standouts below. You can read testimonials from Transformation Academy graduates on their own testimonials page.

Reviews From Graduates

Forrest Tuff, one of LCM’s Featured Coaches, had this to say about his experience with Transformation Academy:

“Transformation Academy has a husband and wife team that are very knowledgeable entrepreneurs, instructors, and life coaches. Their various certification courses provide visual aids and templates to help organize the framework for a coaching business. The ability to re-review my course material is a great benefit to hone my skills as a life coach.”

Of the handful of reviews on the Better Business Bureau site, we found these to be most helpful:

“Transformation Academy offers a very diverse library of courses, for certification, personal growth and beyond, that are thorough and thoughtfully created. The instructors are highly knowledgeable and present the information in a very authentic and engaging manner. Highly recommend!” – Reenie H.

“Transformation Academy has been a great investment. The teachers are wonderful, and the course materials are very informative, as well as thorough. I have taken quite a few coaching courses and will continue to use them as my go-to for classes.” – Sabrina T.

At, graduates give Transformation Academy a 5-star rating time after time:

In fact, only a couple of reviews give less than 5 stars, citing the need to discipline oneself to complete the coursework:

Is Transformation Academy  Right For You?

Finding the right program for you among the many Life Coach Certification Programs out there isn’t an easy task. You’ll need to do your research and assess each institution based on what you value most in a course of study. 

Take the Coach Certification Quiz

Need help choosing a coach training and certification program? We created this short quiz to help you find the best program for you.

Take the quiz

Transformation Academy touts a broad range of courses, flexibility of schedule, and affordable pricing. Their 700,000 happy students from 200+ countries are a testament to their success. 

If you think Transformation Academy is the right program for your life coach certification, consider starting with their Professional Life Coach Certification. If you’re a practicing coach who’s looking to niche down, expand into other specialties, or further your business prowess, Transformation Academy has programs to suit your needs. 

If you’re still unsure where to begin, they can help you learn more about what it takes to be a successful coach with their free mini-course.

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