There’s a growing demand in the coaching industry for embodiment-based and somatic approaches as coaches realize mindset work alone isn’t enough for lasting transformation. By integrating somatic awareness and trauma-informed tools, coaches can support deeper, more sustainable client outcomes, including changes felt in the nervous system and lived in everyday behavior.
To explore how this work translates into coach training and long-term professional sustainability, we spoke with Alyssa Nobriga, founder of the Institute for Coaching Mastery. In this interview, Alyssa shares how her background in psychology, somatics, and entrepreneurship shaped the curriculum, the industry gaps she noticed early in her own career, and why ICM was designed to support both deep personal transformation and the practical realities of building a coaching practice.
Meet Alyssa Nobriga.
Alyssa Nobriga is an international speaker, coach, and entrepreneur, and the Founder + CEO of the Institute of Coaching Mastery, which certifies thousands in her methodology.
She holds two master’s degrees, one in Clinical Somatic Psychotherapy and the other in Spiritual Psychology. Her work has been recognized in The New York Times, Forbes, Entrepreneur, and highlighted by leaders like Deepak Chopra.
What’s the story behind your program?
After earning two master’s degrees in psychology, I quickly realized that while I had the therapeutic knowledge to support others, I lacked the business skills to scale my impact and create a sustainable, value-aligned business. That’s why I created my program to integrate the three essential components for thriving in this career: 1) Doing your own work: this is ongoing and foundational to serving others; 2) Mastering trauma-informed tools to meet clients where they are; and 3) Being supported to start and scale a business through the lens of service.
These were the keys to taking my own career to the next level, and now I’ve trained thousands of coaches to do the same, empowering them to do what they love while feeling confident and successful.
Additionally, my goal with our certification program was to up-level the coaching industry by integrating therapeutic tools and approaches, offering a deeper, more holistic approach to coaching. We were also proud to have achieved ICF accreditation, empowering coaches to refine their skills and elevate the profession as a whole.
What sets you apart from other certification programs?
We don’t just have you embody the work so you change your own life and grow more confident facilitating others; we also give you the business skills to create clients, all while being held inside the program.
Tell us about your program.
Program Name: The Institute for Coaching Mastery Accredited Certification Program
Program Description: ICM is designed to give you the 3 things you need to thrive in this career:
1. Personal Transformation: Engage in deep self-work to embody the change you want to create in your clients. This isn’t just theory, it’s about living the work.
2. Mastery of Trauma-Informed Coaching: Learn proven tools and techniques to create lasting change, meeting your clients where they are and guiding them through transformative breakthroughs.
3. Start or Scale Your Business: We don’t just teach you how to find clients or sell to them in a way that feels aligned; we support you in actually doing it while you’re in the program. You’ll build a sustainable coaching practice, attract clients, and implement the systems needed to scale, with guidance every step of the way.
The curriculum is built around Alyssa’s signature framework, developed through her 20+ years of experience, including being a Clinical Somatic Psychotherapist and running a multiple 7-figure coaching business. ICM not only teaches you to be a masterful coach but also empowers you to build a business that aligns with your expertise and values.
Program Length: 11.5 months
Format: This is an immersive virtual learning experience, blending self-paced, drip-fed content with live weekly calls and direct coaching from Alyssa. You’ll also participate in expert-led workshops, weekly peer coaching, and optional small-group cohorts with your mentor coach for additional support. The program includes a mid-way online retreat, followed by business coaching to help you seamlessly integrate your learning into a thriving business.
What you’ll learn: The full breakdown of what’s covered in the program is available in the 2026 ICM Syllabus.
Accreditations: ICF Accreditation Program, and currently looking at becoming a Master’s Program.
Who is a good fit for this program? New + Experienced coaches, therapists, healers, in any niche (or don’t want a niche), as well as those interested in having more confidence and clients. This program is designed for you, customized to meet you where you are and support you in reaching your next level, both in facilitation and business. With thousands trained in our proven methodology, this program has helped new coaches accelerate their learning curve and experienced coaches confidently charge higher fees while knowing they are deeply serving their clients.
Who is NOT a good fit for this program? This program is not a fit for those who are unwilling to engage in their own personal growth or who prefer to stay at a theoretical level, nor for those not fully committed to the pursuit of mastery.
Cost: The investment ranges depending on when you sign up, but it’s anywhere from $9,997-$12k for the year, including certification.
Testimonials:
“I went into coaching, started with zero clients. I was able to work with 35 people over the course of the year, which blew my mind. ICM laid down the groundwork for me, and gave me the tools, the structure and community to really launch my coaching business.”
Kristy
“Before ICM, I was in the midst of burnout from my career in the medical field and had the fiercest inner critic. Now, I have an unshakable inner peace, I’m a confident coach — I generated 20K in my first year while still working full time and growing a human, and most of all — I’ve created freedom in my life. I’m so grateful for Alyssa, her team, and this incredible body of work.”
Thalia
“Since joining ICM, I hit my goal of creating 10 new clients in just 6 months & I’m already gearing up to do it again. I’ve cleared blocks I didn’t even know I had & gained more confidence & that’s shown up in every part of my life — as a coach, a partner, a mom, and a friend. If you’re ready to step into your power, grow your business, and create the life you’ve been dreaming of, ICM is the best investment you can make.”
Kristin
Conclusion
For coaches who want training that reflects the realities of the profession, the Institute for Coaching Mastery offers a certification built around depth, integration, and long-term viability. Rather than separating personal development from professional practice, the program treats both as inseparable and recognizes that effective coaching requires embodiment, discernment, and ongoing self-responsibility.
With ICF accreditation and an emphasis on trauma-informed facilitation, ICM is designed for those who take mastery seriously and are willing to engage beyond surface-level learning. For coaches ready to grow their skills while building a practice that can actually sustain them, enroll in the Institute for Coaching Mastery Certification today.
For coaches who want to explore ICM’s approach before enrolling, Alyssa also offers a free 5-day Confidence + Clients Bootcamp designed to help you feel confident in who you are, masterful in how you serve, and capable of creating clients anytime you want. Sign up for the bootcamp here.
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