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ClickFunnels vs Kartra for Coaches – Software Comparison

Last updated on March 15, 2024

ClickFunnels and Kartra are popular picks for anyone looking to sell services and ramp up sales, including life coaches like yourself.

They come with easy-to-use interfaces and drag-and-drop editors to help you build websites, sales funnels, and landing pages—so choosing between them can be a real challenge.

To guide you in making the best decision, we’re here to dive into all the details, from key features to pricing. Let’s see which platform can simplify your business process and supercharge your practice. 

Disclosure: This article contains affiliate links, and Life Coach Magazine may receive a commission on qualifying purchases at no extra cost to you. We appreciate your support!

ClickFunnels vs Kartra: An Overview

ClickFunnels is a marketing platform for streamlining sales funnels, lead generation, and selling services. It makes building funnels easier by offering a wide selection of pre-designed templates.

Kartra is an end-to-end solution that gives you access to sales and marketing tools, including a website builder, webinars, funnel builder, and scheduler.

ClickFunnels vs Kartra homepage

If you want to get the best funnel builder on the market, ClickFunnels might be the right tool for you. But if you’re looking for an all-in-one software for coaches with robust marketing and automation features, Kartra might be the better choice.

Let’s take a closer look at what these platforms bring to the table.

ClickFunnels and Kartra: Brief History 

Kartra was founded in 2018 by Andy Jenkins and Mike Filsaime in La Jolla, California. 

Their mission was to provide coaches, entrepreneurs, and marketers with a comprehensive solution for selling products and services online. 

ClickFunnels, on the other hand, was launched in 2014 by Russell Brunson and Todd Dickerson. 

The platform was created to simplify the process of creating sales funnels. Before ClickFunnels, building a sales funnel required extensive technical and design skills or hiring a dedicated team.


Now, let’s dig deeper into how they compare in terms of their main features.

ClickFunnels Key Features

  • Pre-designed funnel templates: This platform provides a variety of professionally designed funnel templates for various purposes, including lead generation, sales, webinars, and more.
  • A/B testing: ClickFunnels allows you to split-test different elements of your funnels, such as headlines, copy, and calls-to-action.
  • Email marketing automation: With the built-in email marketing features, you can create and automate email sequences to nurture leads and turn them into actual paying customers.
  • Integration with payment gateways: ClickFunnels integrates with popular payment gateways such as Stripe and PayPal, allowing you to accept payments directly through the funnels.
  • Membership sites: You can use their membership sites to deliver content to paying subscribers, with options for drip content, limit access, and more.
  • Analytics and tracking: ClickFunnels provides detailed analytics and tracking tools to monitor the performance of funnels and individual pages, including metrics like conversion rates, click-through rates, and so on.
  • Webinar hosting: This marketing platform allows you to create and host live or automated webinars directly within the platform.

Other features:

  • Affiliate management
  • Custom domain mapping
  • Blogging
  • Online course builder
  • Workflow automation

Kartra Key Features

  • Intuitive builders: Kartra includes drag-and-drop editors to help you make beautiful websites and straightforward sales funnels.
  • Email marketing: The built-in email marketing tools allow you to design, schedule, and analyze email campaigns, including segmentation features for targeted outreach.
  • Sales funnels: With Kartra, you can design and optimize multi-step sales funnels to guide prospects through the buying process. You’ll also get access to customizable templates.
  • Membership management: Similar to ClickFunnels, Kartra allows you to create and manage exclusive membership sites for your clients. 
  • Scheduler: This platform enables you to manage sessions, consultations, and meetings within the platform.
  • Analytics: With Kartra’s analytics, you’ll have insights into how your marketing strategies are performing, so you can find out what’s working and what’s not.
  • Secure shopping cart: Kartra integrates with a shopping cart system that ensures safe online transactions. It also offers features like order bumps and upsells to maximize revenue.

Other features:

  • CRM
  • Affiliate management
  • Surveys and quizzes
  • Hosting webinars
  • Workflow automation


Let’s take a look at how their pricing differs:

ClickFunnels Pricing

  • Basic Plan ($127/month billed annually) – delivers pretty much every essential feature, granting you 1 website, 20 funnels, and up to 10,000 contacts.
  • Pro Plan ($157/month billed annually) – allows you to create 100 funnels, 3 domains, and up to 25,000 contacts perfect for growing businesses.
  • Funnel Hacker Plan ($208/month billed annually) – allows you to build 3 websites, 9 domains, and unlimited funnels, plus you can add up to 200,000 contacts.

ClickFunnels offers a 2-week free trial, allowing you to explore the platform on any plan of your choice before committing.

Kartra Pricing

  • Starter Plan ($99/month billed annually) – includes unlimited pages, memberships, emails, and over 100 done-for-you funnels but limited contacts, emails, leads, and products.
  • Silver Plan ($189/month billed annually) – upgrades the features with surveys, quizzes, and funnel simulation and comes with more contacts, emails, leads, and products.
  • Professional Plan ($429/month billed annually) – gives you access to more high-tech features and allows you to add 20 team members.

Kartra’s free trial lasts 30 days, giving you ample time to explore all the features included in the plan you’ve selected.

Customer Support

ClickFunnels has a solid customer service rating of 4.3 on Capterra. Generally, users praise their promptness and friendliness. 

Users can reach out to support agents either through live chat or email.

On the other hand, Kartra’s customer service has a slightly lower rating of 4.1 on Capterra. The reviews are predominantly positive, with some negative comments about generic responses. 

Kartra offers support through chat or by submitting a ticket. 


To sum it up, ClickFunnels and Kartra are excellent platforms that bring together sales, marketing, and content delivery features under one roof.

With ClickFunnels, you’ll get a robust funnel builder as well as a platform where you can host webinars, sell your courses and memberships, and automate your workflows. 

However, its higher price tag for entry-level plans might make it a less appealing choice for smaller enterprises or solopreneurs on a budget.

Meanwhile, Kartra steps up with a more extensive range of features, including email marketing, video hosting, and helpdesk. It’s an amazing option for those who need comprehensive coaching management software. 

If you’re on the fence about these options, you can always register for ClickFunnels’s and Kartra’s trial first to test them out.

ClickFunnels and Kartra Alternatives

Looking for more life coach software? Here are some of the best ones to consider:

  • Simplero: Great for email marketing and keeping clients engaged.
  • Practice: Ideal for centralizing client management and automating repetitive tasks.
  • Bonsai: Amazing coaching software for streamlining the entire business. 
  • Simply.Coach: Keeps coaching processes simple and user-friendly.
  • Paperbell: Simplifies scheduling and creating courses for coaches.
  • UpCoach: Well-suited for group programs and encouraging accountability.
  • CoachVantage: Allows you to log all your coaching hours with ease.

For more options, please head to your list of the top life coaching software.

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