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ClickFunnels vs Keap for Coaches – Comparison

Last updated on March 15, 2024

Both ClickFunnels and Keap (formerly Infusionsoft) provide powerful sales and marketing tools that could take your coaching practice to a whole nother level.

But which one suits your needs and goals best?

Let’s take a closer look at their features, costs, and more to help you decide.

Disclosure: This article contains affiliate links, and Life Coach Magazine may receive a commission on qualifying purchases at no extra cost to you. We appreciate your support!

ClickFunnels vs Keap: An Overview

ClickFunnels focuses on building sales funnels that convert visitors into leads and then customers. It simplifies the process of creating various types of marketing and sales funnels without needing technical expertise.

Keap, on the other hand, offers a broader assortment of tools for customer relationship management (CRM), marketing automation, and sales automation. It’s designed to help coaching businesses manage their customer journey more efficiently.

Keap vs Clickfunnels Homepage

Choosing between them depends on your priorities. If you want to quickly create sales funnels without dealing with complex technical setups, ClickFunnels might be what you need. 

But, if you need detailed customer tracking and sophisticated automation in one platform, Keap could be the perfect coaching software for you.

ClickFunnels and Keap: Brief History 

Russell Brunson and Todd Dickerson created ClickFunnels in 2014 in Eagle, Idaho. 

Their mission was to revolutionize online sales and marketing by providing businesses with a reliable platform for managing their operations. With its intuitive funnel builder, ClickFunnels quickly became the go-to solution for entrepreneurs seeking to create and optimize sales funnels.

As for Keap, it began its journey in 2001 under the name Infusionsoft, founded by Scott Martineau, Eric Martineau, and Clate Mask.

After continuous development, the platform rebranded to Keap in 2019, maintaining its core vision of simplifying growth for entrepreneurs through an intuitive CRM and automation platform.


Here are some of the top features of these two powerful platforms.

ClickFunnels Key Features

  • Funnel builder: ClickFunnels allows you to create and customize sales funnels. It gives you access to a library of sales funnel templates and a drag-and-drop interface.
  • Website builder: With ClickFunnels, you can build and design your website using ClickFunnels’ intuitive website builder.
  • Email marketing: You can set up triggers like user actions or time-based events to send targeted messages. The platform also allows you to segment your email list based on user behavior and track various performance metrics.
  • Blogging platform: You can publish and manage blog posts directly within ClickFunnels. This can help you engage more with your audience and increase traffic.
  • Membership sites: With ClickFunnels, you can easily manage membership sites to deliver content to your clients and subscribers.
  • Integrations: ClickFunnels integrates with many popular apps, including Keap, MailChimp, and Kajabi. This allows you to centralize everything from building courses to video conferencing.
  • Store Funnels: It has custom product pages, secure checkout processes, and real-time sales and inventory tracking, which you can use to sell and track physical products.

Other features:

  • A/B testing
  • Analytics
  • Automated workflows
  • Checkout
  • Upsells and Downsells

Keap Key Features

  • CRM: Keap allows you to centralize and organize your contacts, including leads and customers, in one place. You can capture contact information through web forms, import contacts from other systems, and segment contacts based on various criteria.
  • Marketing automation: With Keap, you can create automated workflows (known as campaigns) to nurture leads, engage with customers, and streamline repetitive tasks.
  • Email marketing: Keap provides email marketing tools for creating personalized campaigns, including segmenting your audience, scheduling emails for optimal delivery times, and tracking email performance metrics like open and click-through rates.
  • E-commerce integration: Keap offers e-commerce integration to manage orders, process payments, and track sales.
  • Sales pipeline management: You can easily manage your sales pipeline, from capturing leads to tracking the sales progress.
  • Appointment scheduling: Keap lets you manage your calendars, schedule client appointments, and send automated reminders.
  • Text marketing: Keap’s text marketing features allow you to create SMS campaigns, personalize SMS messages, and automate message sequences.
  • Mobile app: With Keap’s mobile app, you can access your CRM data, respond to inquiries, and manage your business on the go. 

Other features:

  • Dedicated mobile number
  • Integrations
  • Invoicing
  • Upsells
  • Analytics
  • Affiliate management


Let’s take a look at the costs of using these platforms.

ClickFunnels Pricing

  • Basic Plan ($127/month billed annually) – includes 1 website, 20 funnels, and up to 10,000 contacts, with no restrictions on courses, pages, products, or email sequences.
  • Pro Plan ($157/month billed annually) – offers 100 funnels, 3 domains, and up to 25,000 contacts, in addition to unlimited pages, products, and emails.
  • Funnel Hacker Plan ($208/month billed annually) – covers 3 websites, 9 domains, unlimited funnels, and up to 200,000 contacts.

You can try any ClickFunnels plan for free for 14 days.

Keap Pricing

  • Pro Plan ($159/month (billed annually) – delivers 1500 contacts with basic CRM and email marketing features like automation, lead capture, and invoicing, which could be more than enough for small businesses.
  • Max Plan ($229/month billed annually) – provides 2500 contacts and everything from Pro Plan plus e-commerce tools and advanced lead optimization, analytics, and sales tools.
  • Ultimate Plan ($279/month (billed annually) – upgrades the features of Max Plan with premium CRM capabilities, affiliate management, and advanced marketing and sales tools.

Each plan has a limit on contacts, but you can add more for the price of $29 per user. 

Keap provides a 2-week free trial and a 5-minute demo video to help you get started.

Customer Support

ClickFunnels’ customer service has a solid 4.3 rating on Capterra. They offer support via live chat (3 am to 8 pm EST weekdays) or email (24/7). 

Keap’s customer service, rated slightly lower at 4.1, received negative feedback mainly concerning response times. You can reach Keap’s support team through chat (Keap app) or phone (dial +1 866-800-0004 x2).


In conclusion, when deciding between ClickFunnels and Keap, consider what features are essential for managing your business.

If your main goal is to fortify your sales process, ClickFunnels for coaches might be the perfect choice with its intuitive funnel builder and advanced automation and marketing features. 

It could also centralize everything from building a website to managing payments for your courses and sessions.

However, if your priority is on managing customer relationships with a comprehensive CRM platform while still having access to essential marketing tools, then Keap might be the way to go.

ClickFunnels and Keap Alternative

Want to explore more online coaching software? Here are our top picks:

  • Simply.Coach: This coaching management software offers a user-friendly platform with specialized tools like embedded video conferencing and progress tracking.
  • UpCoach: Focuses on group coaching and programs and emphasizes community-building and collaborative learning features.
  • Paperbell: Streamlines coaching business operations, especially in client management and payment processing.
  • CoachVantage: Provides a robust client management system that balances coaching and business management.
  • Practice: Ideal coach software for collaborative learning with tools for peer feedback and group discussions, suited for educational and corporate settings.
  • Coaches Console: Delivers a complete business solution, bundling CRM and customizable websites, to support coaches.

If you’re looking for more options, head to our list of the best software for life coaches.

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