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ClickFunnels vs SamCart for Coaches – Comparison

Last updated on March 15, 2024

Looking for a user-friendly platform for selling your services? ClickFunnels and SamCart are two popular solutions that we recommend. They can help you manage your content, build effective sales funnels, boost your sales, and more.

To help you choose which one is the best fit for your business, be sure to keep reading.

Disclosure: This article contains affiliate links, and Life Coach Magazine may receive a commission on qualifying purchases at no extra cost to you. We appreciate your support!

SamCart vs ClickFunnels: An Overview

ClickFunnels is a user-friendly digital platform for building and managing sales funnels, automating email marketing, and streamlining your sales. 

SamCart, on the other hand, is an e-commerce platform that provides a spectrum of sales and marketing tools and specializes in creating checkout pages.

ClickFunnels vs Samcart homepage

When choosing between SamCart and ClickFunnels for coaches, it all comes down to your priority as a coach. If you want to bring together website building, sales, and marketing, ClickFunnels might be the right choice. But if conversions are your primary goal, SamCart could be a better option.

Let’s take a look at how these platforms came to be.

SamCart and ClickFunnels: Brief History 

In 2014, brothers Brian and Scott Moran came up with the idea for SamCart after realizing that digital creators needed a platform that really matched what they needed. 

This led them to build a platform that will simplify selling digital products for everyone.

Coincidentally, ClickFunnels was also launched in 2014, founded by Russell Brunson and Todd Dickerson. 

They invented an intuitive platform with a drag-and-drop editor that makes building and managing sales funnels fast and easy, regardless of one’s technical or design skills.


Here are ClickFunnels’ and SamCart’s key features and differences:

ClickFunnels Key Features

  • Pre-designed templates: The platform provides a variety of pre-designed templates for different kinds of funnels, such as lead generation, sales, webinars, membership, and more. 
  • Split testing: ClickFunnels lets you split test different elements of your funnels, such as headlines, images, and calls-to-action, to see which ones perform best.
  • Membership sites: With ClickFunnels, you can create membership areas where you can host your course content. You can also organize your content into modules and lessons and restrict access to only those who have purchased or subscribed to your course.
  • Upsells and Downsells: ClickFunnels allows you to present additional offers to customers after they’ve made a purchase, aiming to boost the average order value.
  • Sales management: This platform acts as an all-in-one CRM and sales pipeline manager. It allows you to keep tabs on your potential sales, conversations, appointments, lead scoring, and more.
  • Course creator: You can create and launch your online course with ClickFunnels’ customizable templates and content scheduling tools.
  • Email marketing automation: You can create and send targeted email campaigns to our prospects and customers by analyzing their actions within your funnels.

Other features:

  • Website builder
  • Webinar hosting
  • Custom domain mapping
  • Blogging
  • Affiliate management
  • Checkouts
  • Workflow automation
  • Analytics

SamCart Key Features

  • Checkout Anywhere: This platform uses Express Checkout, the fastest checkout on the internet. You can also embed the checkout page anywhere, whether that’s your website, blog, or social media bio link. 
  • Subscription management: Businesses can create and manage subscription products with SamCart. If a customer’s payment fails, SamCart will alert them to update their payment details to keep their subscription active.
  • Order bumps: SamCart allows you to integrate order bumps directly into your checkout pages. Customers can include more items in their order with one click.
  • Customizable templates: You’ll get a library of customizable templates for checkout pages.
  • Courses App: SamCart’s courses app allows you to create and sell courses, manage enrollments, track progress, and more.
  • Analytics: SamCart provides detailed analytics and reporting tools to track sales, conversion rates, and other important metrics. 
  • Integrations: The platform connects with popular marketing and automation apps such as HubSpot, Mailchimp, and Zapier. With these apps, you can easily sync SamCart with tools like ClickFunnels.

Other features:

  • A/B testing
  • Affiliate management
  • Subscriptions
  • Payments
  • Sales pages


Now, let’s check out ClickFunnel and SamCart’s pricing plans.

ClickFunnels Pricing

  • Basic Plan ($127/month billed annually) – comes with the basics, such as 1 website, 20 funnels, and up to 10,000 contacts. It also includes unlimited courses, pages, products, and email sequences.
  • Pro Plan ($157/month billed annually) – expands your limitation to 100 funnels, 3 domains, and up to 25,000 contacts.
  • Funnel Hacker Plan ($208/month billed annually) – allows you to have 3 websites, 9 domains, unlimited funnels, and up to 200,000 contacts. Best suited for larger businesses.

With ClickFunnels, you can test out any plan you like for free for 14 days.

SamCart Pricing

  • Launch Plan ($59/month billed annually) – includes the essentials, including one-click checkout, adding checkout anywhere you like, access to templates, and more.
  • Grow Plan ($119/month billed annually) – offers more advanced sales features such as order bumps, checkout automation, and more.
  • Scale Plan (pricing is custom) – provides a full suite of features, including A/B testing, affiliate management, and CRM integrations, and they’ll even set up your account for you.

You have 7 days to explore SamCart’s features for free, and if you want a quick look at how it all works, you can check out the SamCart demo.

Customer Support

ClickFunnels’ customer service is rated 4.3 on Capterra. Users praise its quick response times.

You can reach out to their support team through live chat (M-F from 3am to 8pm EST) or email ( 

SamCart reviews are also mainly positive, and it has the same 4.3 rating on Capterra for its customer service. 

They offer support via email ( or live chat (M-F from 9am to 5pm ET).


Both ClickFunnels and SamCart can help you level your coaching practice.

With ClickFunnels, you’ll get a robust suite of marketing and sales tools. It’s ideal for those who want to centralize everything from building a website and sales funnels to marketing and selling their services.

It’s on the pricier side though, so if you’re on a budget, SamCart might be the software for you. 

SamCart may not have all the extra features of ClickFunnels, but it remains an exceptional tool for simplifying your online sales process.

It’s ideal for businesses looking to optimize their sales funnel without the complexity of a comprehensive sales funnel builder.

ClickFunnels and SamCart Alternatives

If you’re looking for some more fantastic online coaching software, here are our recommendations:

  • Simply.Coach: Allows you to host sessions, manage your business, and collect payments from a single platform.
  • Simplero: Perfect coach software for building courses and streamlining sales.
  • Paperbell: A great solution for group coaching and selling your products.
  • Bonsai: Robust platform that simplifies admin tasks like drafting contracts and managing finances.
  • Practice: Offers powerful automation features.
  • UpCoach: Tailored to support the unique needs of coaching businesses. 

Plus more in this best coaching management software list. 

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