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Evelyn Betances – The Fab Chieftess

Evelyn Betances is the founder of The Fab Chieftess brand and a Mindset transformation coach. We hope you enjoy this interview!

Coaching focus: My purpose as a coach and that of The Fab Chieftess brand is to inform and empower women. In my coaching, I help women ages 25-45 reclaim their feminine authority, boost confidence, address impostor syndrome, and overcome fear so that they can bring their aspirations to life.

My ideal clients are women who lack clarity, require accountability, and need guidance to build a feasible strategy to reach their goals/desires. As a pet mom, partner, and entrepreneur I understand that the challenges and stresses of everyday life can disrupt our plans, drain our energy, and sabotage joy and so I work on shifting mindsets around wants and needs and then helping clients develop lasting rituals for themselves.

Location: Northern California, USA

Connect: You can find Evelyn at her website ( and on Instagram (@thefabchieftess) and Facebook.

Tell us about your coaching journey.

My path to becoming a coach was not set in stone nor something I had aspired to. It was driven by my interactions with other women and feedback I received from family, friends, peers, and strangers.  

I had often been told that I should pursue a career in coaching, counseling, or therapy but it wasn’t until I honed in on my female relationships that I had an awakening to how I could generate positive impact.

Women would seek out my advice and knowledge to make changes in their life based on admiration of what I had accomplished or how I engaged. This to me was surprising because nothing I did was out of the ordinary and in fact I learned that most of these women suffered from impostor syndrome, perfection, fear, lack in confidence, and disbelief in their feminine power and authority. 

In wanting to help my sisters, I became the founder of The Fab Chieftess brand and a Mindset transformation coach.

Evelyn Betances - The Fab Chieftess - Life Coach
Evelyn Betances is a life coach and founder of The Fab Chieftess

What are your thoughts on “choosing a niche” as a coach?

Choosing a niche is always a difficult subject for emerging and aspiring coaches.

My advice is to not be afraid to niche down. Your message, impact, energy, is to be shared with those that can benefit from it and those who need you will gravitate to you.

Do you have any embarrassing (at the time) stories from your work as a coach?

I remember when I started coaching I had so much anxiety and feelings of impostor syndrome. At the time it wasn’t funny, but when I look back I can laugh at myself.

I was giving a speech on impostor syndrome to a large audience. My nerves were on high alert. I knocked over my drink onto my clothes, and there I was with a large audience, giving a speech with a big brown wet spot.

Perfection is a myth. Despite the situation I completed my speech, big brown wet stain and all.

What are some books that have significantly influenced your life and why?

I am a big fan of Brené Brown. Her books have inspired me so much as it relates to the inner dialogue we all engage in as well as perfectionism, guilt, and shame.

I recommend her books Dare to Lead, The Gifts of Imperfection, and Daring Greatly. She opened my mind and understanding on how deeply these subjects relate, the cause and effect, and the myriad of ways it affects individuals.

I recently purchased the book 101 Essays That Will Change the Way You Think. It allows me to engage in deep thought on the subject matter, discussions with my peer, and even situational discussions with my clients.

What advice would you give to a new coach?

All in due time. Remember that anything worth having takes work. Most times when you see someones success it is not something they achieved over night but more likely through years of hard work. Start with a game plan, start small, and build. The more value you offer your audience or prospective clients the sooner you can get the ball rolling.

What do you do when you feel overwhelmed or stressed out?

I am fully on board with present, intentional, self care. First I try to understand where the feelings are coming from or what the cause is.

Once I have that I can take two paths: work to solve before falling back on my self care practice, or start with self care and later dive into the root cause. Some of my favorite forms of self care include hot bubble baths, massage therapy, yoga, and journaling.

If you could put any message on a billboard, what would it say and why?

“Progress over perfection” is what I would love plastered on a billboard. The reasons why people focus on failure, continue to fail, and don’t fully achieve desires is because they believe it is all or nothing. That is to say that they have to perform 100% or perfectly each time for it to matter. I always use this phrase and tell my audience and clients, progress over perfection. The smallest progress and action will snowball into positive impact.

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