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Kartra vs SamCart Review – Software Comparison

Last updated on March 15, 2024

Thinking of taking your coaching business online? Platforms like Kartra and SamCart are the way to go!

But the question is, which one suits your needs best?

We’re here to break down the nitty-gritty and help you figure out which coaching software will make your life easier and your coaching business boom.

Disclosure: This article contains affiliate links, and Life Coach Magazine may receive a commission on qualifying purchases at no extra cost to you. We appreciate your support!

Kartra vs SamCart: An Overview

Kartra is an all-in-one digital platform that provides tools for website hosting, email marketing, page building, and more.

SamCart, on the other hand, specializes in optimizing the sales process specifically for digital products like courses and memberships. Its main focus is on improving the checkout experience to increase conversions.

Kartra vs Samcart Homepage Comparison

When it comes down to choosing between SamCart or Kartra for coaches, it really depends on what you need.

If you’re looking for a comprehensive solution to grow and manage your online business, Kartra might be the way to go.

But if your main goal is to supercharge your sales and conversions, SamCart could be the better choice.

Now, let’s delve deeper into both platforms, comparing their features, pricing, and more.

Katra and SamCart: Brief History 

Kartra was launched in 2018 by Mike Filsaime and Andy Jenkins in La Jolla, California.

Both Jenkins and Filsaime had extensive experience as internet marketers and were well aware of the challenges involved in managing multiple tools for online and sales marketing. So, they set out to simplify this process and created a one-stop solution for entrepreneurs.

Meanwhile, 2014 marked the introduction of SamCart by brothers Brian and Scott Moran in Fulton, Maryland.

The Morans were motivated by the constraints they encountered with the e-commerce platforms available at the time, which they found too restrictive for effectively selling digital and physical products. In pursuit of a more adaptable and customizable solution, they created SamCart.


Now, let’s take a closer look at how they stack up against each other in terms of their key features.

Kartra Key Features

  • Sales funnel builder: You can create effective sales funnels using ready-made templates and a drag-and-drop interface.
  • Webinars: Kartra allows you to hold interactive webinars featuring live room engagement tools, advanced automation, and integration with your marketing ecosystem.
  • Lead management: Its robust lead management system helps convert prospects into paying customers.
  • Appointments: The intuitive appointment scheduling system simplifies client scheduling and integrates with Google Calendar, Calendly, etc.
  • Campaign builder: You can create and automate marketing campaigns tailored to your audience.
  • Affiliate management: Kartra includes built-in affiliate management tools to help businesses recruit, manage, and track affiliates.
  • Membership sites: This allows you to build and manage membership sites with access to exclusive content, courses, or services.
  • Video hosting: Kartra gives you access to video software where you can upload and host your videos directly, eliminating the cost of an external video hosting service.

Other features:

  • CRM
  • Email marketing
  • Landing page and website builder
  • Surveys and quizzes
  • Analytics

SamCart Key Features

  • Streamlined checkout process: SamCart can optimize the checkout experience with features like one-click upsells and order bumps.
  • CheckoutOS: It delivers the fastest checkout on the internet with smart technology that maximizes your sales potential.
  • Email marketing integration: SamCart integrates with popular email marketing services to stay connected with your clients.
  • Customizable sales pages: The software allows you to design sales pages tailored to your brand, with a simple drag-and-drop editor, pre-designed templates, and integration with your favorite tools.
  • Courses app: You can create, sell, and manage courses on any topic.
  • A/B testing: You can test pricing, copy, and design elements to find the best combinations for your business.
  • Subscription management: SamCart enables you to set up subscription products, manage customer billing, and handle cancellations from a single dashboard.
  • Integrations: It integrates with popular email marketing platforms, payment gateways, and other third-party tools like Zapier, ClickFunnels, and WordPress to streamline your workflow.

Other features:

  • Digital product delivery
  • Affiliate management
  • Analytics


In terms of pricing, here’s how they differ:

Kartra Pricing

  • Starter Plan ($99/month billed annually) – covers essential features suitable for beginners, with limitations such as 15,000 emails per month, 2,500 leads, and hosting for up to 20 products.
  • Silver Plan ($189/month billed annually) – includes more advanced features, with up to 12,500 contacts, 3 domains, and managing up to 10 team members.
  • Professional Plan ($429/month billed annually) – provides you access to all features designed to maximize business growth and simplify online management.

Kartra’s free trial lasts 30 days and is available with every plan, so you’ll have plenty of time to test the features.

SamCart Pricing

  • Launch Plan ($59/month billed annually) – offers essential features, including one-click checkout and various payment options for clients.
  • Grow Plan ($119/month billed annually) – delivers advanced features like checkout automation and subscription management.
  • Scale Plan (pricing is custom) – provides advanced features for growth and customization, such as A/B testing, access to SamCart’s API, and CRM integrations.

SamCart offers a more limited trial period, giving you just 7 days to explore its features. You can also check out the SamCart demo for a quick glimpse of how it works.

Customer Support

Kartra’s customer service is rated 4.1 on Capterra, with the majority of reviews being positive. Customers can reach their support team either through chat or by submitting a ticket. 

On the other hand, SamCart’s customer service holds a slightly higher rating of 4.3 on Capterra. SamCart offers customer support through email or live chat, but note that these services are only available from 9 am to 5 pm.


In conclusion, both Kartra and SamCart are robust solutions for selling online services. 

With Kartra, you’ll get a comprehensive suite of marketing and sales tools, including features like webinars, membership sites, and advanced automation. It might be a great fit if you want to centralize everything and focus on business growth.

On the other hand, SamCart is geared more toward streamlining checkouts, optimizing sales pages, and managing subscriptions. If your focus is on improving the sales process without breaking the bank, it might be just what you need.

Register for SamCart’s and Kartra’s trial to see which one fits your needs best before committing. 

Kartra and SamCart Alternatives

If you want to cast a wider net, check out these other great online coaching software:

  • Paperbell – Makes scheduling and getting paid a breeze for coaches.
  • Practice – Delivers everything you need for managing clients and selling services in one place.
  • Bonsai – Perfect for small and large coaching businesses with its integrated financial management tools.
  • Simply.Coach – Super user-friendly, helps you plan sessions and stay on top of your goals.
  • Simplero – One-stop shop coaching management software for creating courses, marketing, and managing clients; great for growing your coaching business.
  • CoachVantage – Tailored for coaches, it’s customizable and helps you keep track of clients’ progress.
  • UpCoach – Comes with interactive and fun tools to keep clients engaged and motivated.
  • Coaches Console – Robust platform for managing clients, marketing, and finances.

You can find more information about SamCart and Kartra alternatives in our list of top life coach software.

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