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Kartra vs Wix – Software Comparison for Coaches

Last updated on March 15, 2024

Kartra and Wix are both great options for creating a stunning website for your coaching business. However, they cater to slightly different needs and user bases. 

Let’s compare the two so you can decide whether Kartra or Wix is the right fit for you.

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Kartra vs Wix – Overview

Kartra is an all-in-one platform that, in addition to website hosting, comes with email marketing, video hosting, and lots of other features.

Wix, on the other hand, shines in its user-friendly website-building tools and customizable templates.

Kartra vs Wix homepage

If you prioritize intuitive website building and versatile design options, Wix might be what you’re looking for. But if you need comprehensive sales and marketing tools alongside a website builder, Kartra is worth considering.

Let’s take a closer look at their features and pricing.

Katra and Wix – Brief History 

Kartra was launched in 2018 by Mike Filsaime and Andy Jenkins in La Jolla, California. They recognized the hassle of juggling multiple tools for online sales and marketing and set out to simplify this process, designing a digital platform that streamlines everything from sales funnels and email marketing to membership sites.

Wix, on the other hand, made its debut in 2006 in Tel Aviv, Israel thanks to Avishai Abrahami, Nadav Abrahami, and Giora Kaplan. 

This trio set out with a clear goal: to democratize the website creation process. They envisioned a world where anyone, regardless of technical skill, could bring their website ideas to life. With customizable templates and drag-and-drop tools, Wix turned website design into an experience that’s easy and enjoyable for everyone.


Now, let’s check out their key features and what makes them different from each other.

Kartra key features

  • Website and landing page builder: Kartra allows you to create professional, mobile-responsive web pages with a drag-and-drop interface and customizable templates.
  • Sales funnels: This platform allows you to create and manage sales funnels, from lead capture to sales conversion.
  • Marketing automation: With robust automation tools, you can streamline your marketing processes, including email marketing, SMS marketing, and behavior-based triggers.
  • Affiliate management: Kartra has built-in tools for managing affiliates and tracking their performance.
  • Payment processing: The platform integrates with popular payment gateways like PayPal, Stripe, and Square. It allows you to directly accept payments for products, services, and memberships through the platform.
  • Membership sites: You can create and handle membership portals and subscription-based services to sell to your clients.
  • Analytics and reporting: Kartra provides detailed analytics and reporting tools to track your marketing campaign’s performance and other business metrics.
  • Video hosting: Its video hosting feature lets you upload and host your videos directly on the platform, making it easy to embed videos into your websites, landing pages, or membership sites. Kartra also provides advanced video analytics to track engagement.

Other features:

  • Scheduler
  • CRM
  • Done-for-you campaigns
  • Upsell, Downsell, and Order Bump features
  • Forms

Wix key features

  • Drag-and-drop website builder: Wix has an intuitive drag-and-drop feature that allows you to design and personalize your websites without hassle.
  • Hundreds of templates: Besides robust features, Wix provides a vast selection of professionally designed templates for various industries. If you’re interested in exploring options tailored to your needs, check out our list of the best Wix templates for coaches
  • App market: This website builder has an extensive app market with a wide range of third-party apps, including e-commerce, marketing, booking systems, and more.
  • E-commerce: You can create online stores with features such as product listings, shopping carts, payment processing, and inventory management.
  • SEO tools: Wix includes built-in SEO tools to help you optimize your coaching websites for search engines, including customizable meta tags, alt text, and URL structures.
  • Wix ADI (Artificial Design Intelligence): This AI tool allows you to build a personalized website in minutes. You simply need to answer a few questions, and Wix ADI will generate a custom website design tailored to your needs.
  • eCommerce marketing: You can optimize your Wix online store through personalized email campaigns, abandoned cart recovery, and targeted promotions. It’s worth noting that despite Wix automation and marketing tools, they’re not as advanced as Kartra’s.
  • Integrations: Wix supports integration with a lot of third-party tools like Google Analytics, Flowdesk integration, and Zaprier, which enables integration between Wix and Kartra

Other features:

  • Analytics
  • Domain hosting
  • Blogging
  • Sales incentives (discounts, abandoned cart recovery, etc.)
  • Compatible with all devices (computers, tablets, and smartphones)


Here’s a quick overview of how Kartra and Wix set their prices.

Kartra Pricing

  • Starter Plan ($99/month billed annually) – comes with essential features like unlimited pages and memberships, 15,000 emails per month, 2,500 leads, and hosting for up to 20 products.
  • Silver Plan ($189/month billed annually) – provides more advanced capabilities, like funnel simulation, webinars, and affiliate management.
  • Professional Plan ($429/month billed annually) – unlocks all features, including real-time funnel analytics, a larger number of leads, emails, and webinar attendees.

If you want to give it a test run, Kartra’s free trial lasts for 30 days for any plan you intend to purchase.

Wix Pricing

  • Light Plan ($10/month billed annually) – includes the basics like 2 collaborators, 2 GB of storage space, and marketing automation.
  • Core Plan ($20/month billed annually) – provides access to 5 collaborators, 50 GB storage space, basic site analytics, and more marketing features like discounts and abandoned cart recovery.
  • Business Plan ($29/month billed annually) – allows for 10 collaborators, 100 GB storage space, and delivers more features for analytics and marketing. 
  • Business Elite Plan ($149/month billed annually) – gives you access to advanced features, unlimited storage space, and 15 collaborators.

You can try any of Wix’s paid plans for 14 days, and if you decide that it’s not for you, you can apply for a full refund, no questions asked.

Wix also lets you build a website at no cost, but you’ll get an assigned URL, only 500 MB of storage, Wix ads on every site page, and no other features. 

Customer Support

Kartra’s customer service has a 4.1 rating on Capterra. Many users praise their reliability and promptness, although a few reported mixed experiences. The support reps are available via chat or by submitting a ticket.

Wix’s customer service has a slightly higher rating of 4.2 Capterra. The reviews are predominantly positive, with some exceptions. Users can get in touch with their representatives via phone, chatbot, or by submitting a ticket.


In conclusion, both Kartra and Wix offer powerful solutions for building and managing online presence.

With Kartra, you’ll benefit from an all-in-one platform that eliminates the need for a separate website builder, marketing, and sales tools.

If Kartra sounds like something that would help your business, but you’re not yet a hundred percent convinced, you can always sign up for the Kartra trial to see how it works.

Wix, on the other hand, shines in website building and design, offering intuitive drag-and-drop functionality and coaching-specific templates for your brand. 

If you’re a solopreneur or a small business owner in need of an easy-to-use website builder that also supports selling services, Wix might be the right tool for you.

Wix Alternatives

If you’d like to check out other popular website builders for coaches, here are some of our top picks:

  • Squarespace: Best for stunning templates and easy setup. 
  • WordPress: Great for versatile customization options.
  • Showit: Ideal for those who seek a website builder that integrates with WordPress, but offers more design options.

Kartra Alternatives

If you decided to go with online coaching software instead of just a website builder, here are some of the best ones to use:

  • UpCoach: Offers an intuitive program builder. 
  • Paperbell: An all-in-one coaching management software for delivering and managing your services.
  • Simply.Coach: Integrates with popular productivity tools to streamline workflow. 
  • Practice: Perfect for scheduling and tracking sessions.
  • CoachVantage: Offers detailed reporting and analytics to track client progress.
  • Coaches Console: Enables easy client communication through built-in messaging features.

Check out our top picks for an even broader selection.

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