Kate McCauley is the founder of Danu, LLC, a Pennsylvania-based coaching service which helps teach women to manage stress so they can lead happier, healthier lives. We hope you enjoy this interview!
Coaching Focus: I help women manage stress by building habits to use every day at work and at home so they can be happy and healthy. I do three things: help women shift their mindset to believe they can; meet them where they are to build a strategy; and keep them accountable so they don’t quit.
Location: Milmont Park, Pennsylvania
Tell us about your background and your journey as a coach.
I have a degree in Kinesiology from Pennsylvania State University and a Masters in Education from Temple University. I spent 20 years working as a public school health and physical educator.
I decided it was time for a shift professionally after realizing I could not personally fix my toxic work environment. While teaching virtually, I realized that I was happier and healthier being away from the toxicity. I needed an exit strategy and became a certified health coach through The Dr. Sears Wellness Institute in May of 2020.
Danu LLC was formed in July of 2020. When my school district shifted its decision to return to in-person learning with minimal notice in April of 2021, I resigned.
I chose ME. I chose my family. I chose happiness.
It was terrifying and exciting. I questioned my decision to walk away from a steady paycheck to start my own business, but my husband reminded me it was unhealthy to stay in a toxic work environment just to pay the bills.
I invested in a business coach, and my success is a direct result of that collaboration. My first coaching clients came from people I knew. I was posting on my business social media outlets and my personal pages, and they reached out.
Once I started putting myself out into the world via podcasts, speaking engagements, and attending wellness events, those women meant to work with me connected with me. Each time I network and connect with someone new, doors open for new possibilities, including webinars, workshops, speaking engagements, and more coaching.
We want to destigmatize talking about money, including how much coaches make. Would you please share with our readers any relevant revenue figures from your business?
When I began coaching in 2020, I was posting and praying, and I wasn’t making money. That was a terrible strategy. I had a few clients, but I was breaking even with costs. This year, I am projecting to hit six figures.
What certifications have you done? Would you recommend them, and for whom?
I am a certified coach through Dr. Sears Wellness Institute. I highly recommend the program. It is a perfect fit for online learning, but also has plenty of support. The coaching portal provided after becoming certified is a valuable tool for ongoing resources. The program also is accredited for those interested in becoming nationally certified.
What advice would you give to a new coach trying to get her first clients?
When looking to get clients, start shifting your mindset and acting like the business owner you want to become. Put yourself out there locally through workshops. Focus on the transformation that you will be giving to those who work with you.
What are your thoughts on “choosing a niche” as a coach?
You need a niche as your “elevator pitch” to explain what you do. Your niche needs to be clear and easy to understand. Keep it simple, but be specific. Your goal is to express what problem you solve and for whom. Remember that your niche can evolve and change as your coaching journey continues.
What books have significantly influenced your life and why?
High Five Habit by Mel Robbins was like reading about what I do and how I want to live. It was inspiring.
The 10X Rule by Grant Cardone is also a great read to remind people that building a business takes hard work and dedication, but it can be done!
What are some of your favorite affirmations, mantras, and/or journal prompts currently?
- I am a super attractor of my dream clients.
- Money flows easily to me.
- I am enough.
- I am living in my true purpose.
I also use my gratitude journal daily. I write down the first three things that pop into my brain that I am grateful for each morning when I wake up.
Do you have any examples of how a “failure” set you up for later success?
I felt like a failure at times when I was miserable in my teaching position because I thought I should be tough enough to deal with all of the stress. I realize now that all of the skills and experience I gained from teaching helps me educate women within my wellness company.