There are a ton of ways to promote your coaching business. But one of the most effective and efficient ways to grow your audience and client base is to prioritize email marketing.
Email marketing consists of sending strategic emails to your target audience. This can increase brand awareness, show your value as a coach, and turn your audience into clients.
A recent survey showed 59% of participants’ purchase decisions were influenced by marketing emails.
You became a life coach to help people reach their goals. Whether you enjoy the business side or not, marketing is crucial to your business’s success. After all, the more successful you are, the more people you can help.
Imagine being able to tell your hundreds or thousands of subscribers that your new course is open – with a single click. Any announcement you have would get delivered right to their inbox immediately.
How efficient is that?
But I’m getting ahead of myself.
Let’s dig a little deeper into the seven reasons you should start email marketing for your coaching business today.
Reason 1: You Build a Relationship With Your Audience
Developing a relationship with your audience is important for many reasons.
- It makes people more likely to remember you
- You can show that you understand their problems
- You can share your story which makes you relatable and likable
Email marketing helps you build a relationship with your audience because it feels personal. You’re not posting a picture or video on Instagram to all your followers. You’re sending a message directly from you to each person on your email list.
The personalization you can put into your emails makes each individual feel as though you’re talking directly to them. Combine this with a conversational tone, and your readers feel like they’re getting to know you.
This helps make email marketing the most effective way to warm up potential clients and get them ready to buy.
Reason 2: You Build Trust With Your Readers
As you build a relationship with your audience you also build trust.
Sending emails that are filled with value shows that you understand your readers’ needs. Once they see how helpful your emails are, they’re more likely to open them and even look forward to receiving them!
You can provide value in different ways. One option is to offer freebies. But freebies aren’t your only option.
Consider who your ideal clients are.
- What do they need to hear?
- What problems are they experiencing?
- How are they feeling about their problems?
- What advice can you offer?
- Can you point them in the right direction?
Showing up for your audience consistently shows what you have to offer. It portrays how valuable you are.
Your readers will start to see that you don’t just care about making a sale – you actually want to help them.
All of this adds up to building trust.
When your ideal clients trust you and your value, they’re more likely to want to work with you.
Reason 3: You Build Authority
Each of your value-packed emails also helps build your authority.
You’ll be showing your audience:
- Your expertise
- Why you’re the coach they should work with
- That you know what their problems are
- How you can help solve those problems
Your audience will think, “If they give all of this value out in a free newsletter, working with them as a client must be amazing!”
Reason 4: You Learn About Your Target Audience
Email marketing is also a great way to learn about your audience.
The email platform you use will give you metrics including:
- Open rates
- Click-through rates
- Conversion rates
- Unsubscribe rates
Use these metrics to your advantage!
They’ll show you which emails your subscribers enjoy reading the most. You’ll get to see what does and doesn’t interest them.
You can take that information and tailor future emails and offers to be exactly what your audience wants.
You’ll build more trust and authority. And your offers will become more desirable.
Over time you’ll turn more of your subscribers into clients!
Reason 5: Email Marketing Can Be Automated
One of the best things about email marketing is that it can be automated.
Email sequences are usually set up and automatically sent to your subscribers. And the great thing is that automated emails drive 320% more revenue than non-automated ones.
And if a welcome sequence is part of your automated emails, even better. A welcome sequence drives more revenue than sending either a single welcome email or none at all.
Plus, you don’t have to be at your computer when it’s time to send them. Prepare emails ahead of time. Then schedule them to be sent when your readers are most likely checking their emails – Thursdays at 9 am for example.
Being able to batch your work makes email marketing simple, time-saving, and efficient.
Reason 6: You Can Efficiently Announce a New Offer
We touched on this already, but another big benefit of having an email list is that it allows you to reach every one of your subscribers at once.
Whenever you have a new offer or announcement, one click will send your message to hundreds or thousands of inboxes.
This is a great way to reach your audience because 91% of people check their email daily.
Plus, 73% of millennials would rather hear from businesses through email than any other form of communication.
You’ve built trust, authority, and a relationship with your subscribers. That means they’re more likely to open your email and see your announcement.
That announcement could be a limited-time offer that you’re hoping earns you sales. You want as many people in your audience reading that email as possible!
Reason 7: Email Marketing Earns You Sales
By now you’ve learned that there are many benefits to email marketing.
They all work together to form a major benefit – earning more sales!
As much as your services aren’t about the money, earning more sales allows you to stay in business.
As Amanda Frances says, money is a resource. That resource allows you to be the best version of yourself – less financially stressed. And when you’re the best version of yourself you can help more people.
Email marketing directly earns sales.
- “4.24% of email marketing traffic will make a purchase compared to 2.49% of search engine traffic and 0.59% of traffic from social media.” [Source]
- “Shoppers spend 138% more when marketed to through email, as compared to those who do not receive email offers.” [Source]
- Email’s return on investment is significant – $38 for every $1 spent! [Source]
When you consistently and strategically use email as part of your marketing plan, your business can fully rise to its potential. Don’t miss out!
Get Started Today
If email marketing sounds like a daunting project to start, don’t worry!
Take it one step at a time.
You won’t have it all figured out overnight. But if you’re consistent, you’ll start to get the hang of it – and even have some fun!
If you struggle with strategizing and writing your email content, you can always hire a copywriter to help.
Just get started today!
The sooner you start to compile your email list, the sooner you’ll benefit from it.