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Kartra vs Podia – Comparison

Last updated on March 15, 2024

If you’re looking for a sales and marketing automation platform, Kartra and Podia could be just what you need. 

These all-in-one solutions pack a punch with a wide range of features essential for building a coaching business. But which one is right for you?

Join us as we dive into the nitty-gritty of both platforms to help you choose the best fit for your business.

Disclosure: This article contains affiliate links, and Life Coach Magazine may receive a commission on qualifying purchases at no extra cost to you. We appreciate your support!

Kartra vs Podia: An Overview

Kartra is an all-in-one business management platform for coaches looking to optimize their sales funnels and increase conversion rates.

Podia, on the other hand, is more focused on the content-selling aspect rather than providing a broad range of marketing automation tools.

Kartra vs Thinkific - Software Comparison

If you’re looking for a comprehensive platform for marketing and boosting your sales, Kartra might be the right fit; but if you want an intuitive platform specifically for selling content, Podia might be more suitable. 

Now, let’s delve deeper into their features, pricing, and more.


Both Kartra and Podia offer similar powerful features for marketing, sales, and automation. Here’s a closer look at their differences and standout features:

1. Course Creation and Management

Kartra has a comprehensive set of tools that might be challenging for beginners to navigate. 

This learning curve is a small price to pay for the power and flexibility that Kartra provides to businesses of all sizes. Once users become familiar with the system, they can take full advantage of its many features. 

Podia is another amazing tool for building and organizing courses. You’ll find everything you need to create diverse content types—from videos to quizzes, and so much more. 

And thanks to features such as drip content scheduling and membership portals, you can tailor everything to match your preferred way of delivering your services.

2. Marketing Tools

Kartra packs a punch with its marketing toolkit. It’s got you covered, from customizable email templates to advanced automation.

Plus, the software allows you to manage affiliates, run A/B tests, and track your campaigns with detailed analytics, providing you with the insights needed to improve ROI.

Similarly, Podia’s marketing tools are straightforward and effective. It simplifies setting up sales pages, launching email marketing campaigns, and managing customer relationships. 

While it may not offer the same level of complexity in automation as Kartra, Podia’s strength lies in its ease of use and the ability to get marketing initiatives up and running quickly.

3. Sales Funnels

Kartra’s drag-and-drop funnel builder helps you create intricate sales funnels in no time. You can tailor every step, from getting leads to launching products. 

Plus, its funnel builder integrates seamlessly with other Kartra features, such as email marketing and checkout forms, ensuring a smooth and cohesive sales process. 

Podia, on the other hand, keeps sales funnels simple and user-friendly. It doesn’t have as many customization options as Kartra, but it gets the job done. 

You can set up neat sales pages and checkout processes without having to wade through various YouTube tutorials.

4. Website Building

Kartra offers a full-featured website builder with a wide range of templates and customization options. Users can create complex websites with multiple pages, integrate their marketing and sales tools, and manage all aspects of their online presence from within Kartra. 

Meanwhile, Podia’s website builder is perfect for those who prefer simplicity and speed. It’s easy to use and can be customized to match your branding. 

Although Podia does not have all the bells and whistles of Kartra, it’s still a great tool overall. You can build simple, clean websites without the steep learning curve associated with more comprehensive platforms. 

5. Automation and Integration

Kartra really shines when it comes to setting up automated tasks. It allows you to create intricate workflows that automate marketing, sales, content delivery, and more.

It can also connect with a broad range of third-party tools like Zapier. But, Kartra already has so many in-built features that you might not need to use many other tools or apps with it.

Podia’s automation features, on the other hand, are not as complex but still very effective. With email sequences and drip content scheduling, you can automate repetitive tasks like sending out emails at set times or releasing course content gradually to your subscribers. 

It also integrates with well-known email marketing platforms like MailChimp, allowing an even smoother workflow.


Here’s a detailed look at their pricing structures:

Kartra Pricing:

  • Starter Plan ($99/month billed annually) – offers features like 2,500 leads, 15,000 emails per month, and hosting for up to 20 products.
  • Silver Plan (189/month billed annually) – provides more advanced features and a higher number of leads, emails, and products suitable for medium-sized businesses.
  • Professional Plan ($429 per month billed annually) – delivers all the features and advanced marketing capabilities.

You can sign up for Kartra’s 30-day free trial or register for a one-on-one demo presentation.

Podia Pricing:

  • Free Plan: Grants access to most features, but the drawback is that it comes with a high transaction fee of 10%.
  • Starter Plan ($4/month billed annually) – includes features for online courses, digital downloads, email marketing, and more, suitable for small businesses.
  • Mover Plan ($33/month billed annually) – offers added features for greater customization, such as a custom domain, chat support, and integration with third-party code.
  • Earthquaker Plan ($59/month billed annually) – provides tools for more advanced marketing, such as affiliate management, and perks like no transaction fee.

Podia’s pricing is inclusive, meaning there are no additional transaction fees from Podia itself on sales (though payment processors like Stripe or PayPal may charge their own fees).

Customer Support

Kartra’s customer service has a 4.1 rating on Capterra. Reviews are mostly positive, but there are some criticisms regarding customer service representatives occasionally dismissing problems.

Kartra offers support through live chat or a ticket submission system.

Podia’s customer service has a 4.7 rating on Capterra. Users rave about their fast responses and helpful reps. 

You can get in touch with Podia via chat or email from 9am to 6pm on weekdays and 9am to 5pm on weekends.

Conclusion – Kartra or Podia?

In conclusion, the choice between Kartra and Podia hinges on your specific requirements. 

Podia is less heavy on the wallet, but it also comes with fewer features. It’s an ideal option if your main goal is to find a simple, straightforward platform for selling and delivering courses.

If you want a more comprehensive solution, however, Kartra might be the better fit. Its templates and drag-and-drop editor can make things so much easier for you, especially if you’re new to building funnels and setting up campaigns.

Alternatives to Kartra and Podia

If you’re on the lookout for alternatives to Kartra and Podia, you might want to check out these tools:

  • UpCoach: Great for interactive coaching programs.
  • Paperbell: Offers a sleek way to manage clients and sessions.
  • Simply.Coach: A comprehensive tool for managing your coaching business.
  • Practice: Perfect for those who want to keep their coaching practice organized.
  • CoachVantage: Ideal for scheduling and client management.
  • Coaches Console: Offers a variety of tools to streamline your coaching business.

To dive deeper into what each tool offers, check out our list of the top life coaching software.

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