A professional website is a non-negotiable tool for leadership coaches. It’s often the first impression potential clients have of your services, and it’s essential for building trust, showcasing your expertise as a coach, and converting visitors into loyal clients.
In this article, we’ll show you some of our favorite leadership coaching websites, and highlight practical tools and templates like Wix and Squarespace to help you create your own.
Best Coaching Websites for Inspiration
If you want to create a coaching website that converts, these examples will give you the inspiration you need.
Cheryl Cran (NextMapping)
Cheryl Cran is a Canadian entrepreneur, author, and founder of NextMapping, a consultancy focused on the future of work. Her work centers on leadership, change management, and preparing organizations for future workplace trends.
Why It Works:
- The tagline “The future is human; creating high-performance hybrid teams through people-first leadership” highlights her expertise in a way that feels relatable and actionable for leaders managing AI and hybrid workspaces.
- Listing “she’s human” as a reason to work with her is both clever and perfectly aligned with her niche. It breaks away from overly corporate messaging and makes her approach feel personal, authentic, and grounded in the very philosophy she champions.
Michael Bungay Stanier (MBS Works)
Michael Bungay Stanier is a renowned author and leadership coach, best known for his book The Coaching Habit, which has sold over a million copies.
He also founded Box of Crayons, a learning and development company that helps organizations transition from being advice-driven to curiosity-led.
Why It Works:
- The muted gray and blue provide a calm, professional feel, while the pops of yellow strategically draw attention to key elements, such as calls to action, making the website visually dynamic without being overwhelming.
- The sign-up form to download Chapter 1 of his book, The Coaching Habit, is an excellent way to give visitors something valuable right away while also collecting leads.
Tony Mayo
Tony specializes in executive coaching for business owners and senior executives. His approach integrates practical business experience with psychological insights to help leaders achieve personal and professional success.
Why It Works:
- The website is simple, straightforward, and super easy to navigate.
- Using a bottle of mayo as his logo makes his name easy to remember while adding a touch of humor and personality to his brand.
- Putting client testimonials front and center provides instant credibility.
John Mattone
John is a globally recognized executive coach and leadership speaker. He helps leaders unlock and unleash their leadership potential by developing inner-core attributes such as character, values, and mindset.
Why It Works:
- The candid photo of him on stage makes him look credible as a keynote speaker and a leader who knows how to engage an audience.
- Instead of using a typical website tagline, he highlights his recognition as the world’s #1 executive coach by Global Gurus (with the years listed), which is a powerful way to showcase his authority.
Louis Carter
Louis Carter is a renowned organizational psychologist and executive coach, and serves as the founder and CEO of Best Practice Institute and Most Loved Workplace. His work focuses on creating an emotionally connected workplace to drive business success.
Why It Works:
- The simple, modern design gives a professional impression that’s likely to resonate with corporate leaders.
- The leadership style assessment is a great way to engage visitors and provide immediate value while capturing leads.
- he detailed text on the homepage can work well for SEO purposes.
Dr. Paul L. Corona
Dr. Paul L. Corona is an award-winning leadership coach and clinical associate professor of management and organizations at the Kellogg School of Management, Northwestern University. He founded the Lee’s 3 Habits system, designed to help professionals build stronger relationships and achieve greater happiness.
Why It Works:
- The rowing boat image is a strong symbol of teamwork and alignment and reflects the core values of leadership development.
- The minimalist design keeps the focus on achievements and testimonials and allows visitors to assess his credentials without distractions.
Stacey Ashley
Stacey Ashley is a leadership visionary with over 30 years of experience in developing leadership competence, confidence, and credibility. She focuses on future-proofing CEOs, their teams, and organizations.
Why It Works:
- The homepage delivers key information without being overly wordy.
- The bold black and dark blue color scheme makes the website look bold, professional, and authoritative.
- The addition of a chatbot can help with visitor engagement.
Kate James (Total Balance)
Kate is a Melbourne-based business, leadership, and life coach who founded Total Balance in 2002. She specializes in working with female introverts, creatives, and leaders to overcome perfectionism and imposter syndrome and help them live in alignment with their true values.
Why It Works:
- The simple layout and calm design reflect her brand message of achieving total balance.
- The option to download a free guide is an effective lead-generation tool and offers visitors immediate value.
- Her photo with trees as a backdrop is visually calming and reinforces her niche of balance and mindfulness.
Amelia Kruse
Amelia Kruse is a certified Conscious Leadership Coach (PCC, EQAC) with over seven years of experience working with creative professionals, executives, and entrepreneurs.
She combines her background in biology, ecology, and corporate leadership to help her clients develop executive presence and create meaningful impact in the workplace.
Why It Works:
- The off-white background and dark gray typography with italicized headings create a sophisticated look that aligns with her conscious leadership coaching brand.
- The photos are well-chosen to match her brand.
- The “Book a complimentary intro call” button makes it easy for potential clients to connect with her directly.
Brooke Taylor
Brooke Taylor is a Transformational Career Coach for women and a former Marketing Lead at Google. She is known for identifying and coining the term “Success Wound,” which describes the pain high-achievers experience when they equate their success with self-worth.
Why It Works:
- Featuring videos instead of static photos allows visitors to see her in action and immediately connect with her energy and personality.
- The quiz popup, “Why you’re unfulfilled according to your personality type,” works as an effective lead-generation tool. It grabs attention and encourages deeper interaction with her content.
How to Create Your Own Leadership Coaching Website
Now, let’s explore some popular options to help you create a website that stands out.
Wix
Wix is a highly flexible and beginner-friendly platform, perfect for leadership coaches who want complete control over their site’s design. Its drag-and-drop editor allows you to create a site that aligns with your coaching brand minus the effort.
Here are some coaching website templates you might like:
Wix also features an AI Site Builder that can create a website for you in just minutes. Take advantage of their free trial today!
Squarespace
Squarespace is an excellent choice for leadership coaches who want a sleek, modern coaching website design without the hassle of coding. It provides professionally designed templates that you can easily customize to reflect your brand and coaching style.
Templates ideal for coaching include:
Squarespace also offers Blueprint AI, which lets you create a custom website template by simply describing your business. This tool generates suggested pages, sections, and draft copy, so you can build a functional site in no time.
Tip: For even more customization, check out third-party templates from Go Live. Use the code LIFECOACHMAG for 10% off!
WordPress
WordPress is a powerful and versatile option for leadership coaches who want maximum flexibility. There are two versions to choose from:
- WordPress.com: A great choice for beginners. It handles hosting, updates, and security, so you can focus on building your website. While customization is somewhat limited, it’s ideal for those who want a professional site quickly.
- WordPress.org: For coaches seeking complete creative freedom. It allows you to add advanced features like event booking systems, membership portals, and SEO tools. Keep in mind that you’ll need to manage hosting and security yourself, which might be a learning curve.
Need help getting started? Consider Jennie Lakenan’s Website Kit for Coaches. This resource simplifies the process of setting up a polished coaching website, with easy-to-follow instructions.
Conclusion
Your website is often the first impression potential clients have of you as a leadership coach, so it’s important to make it count. By taking inspiration from these standout coaching websites, you can create a professional, engaging site that showcases your expertise and connects with your audience.
Whether you choose user-friendly platforms like Wix or Squarespace, or go for advanced customization with WordPress, there are plenty of tools and templates to help you design a website that converts. Use the tools and tips shared here to build a website that works for you and your coaching business today!
The Life Coach Magazine staff is your team for high-quality content on topics from personal development, to coaching tips, to how to grow your coaching business.
