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BetterUp vs CoachVantage – Comparison

Last updated on February 6, 2024

BetterUp and CoachVantage are very different software solutions. One is a professional development platform, while the other is designed to streamline coaching business operations. However, they do have one thing in common: boosting your productivity and driving better results.

If you’re in a toss-up between these two options, we’ll help you solve the conundrum in this BetterUp vs CoachVantage comparison. Let’s look into their purposes, features, pricing, customer support, and differences to paint a comprehensive picture of both platforms. Once you have all the information, it’s up to you to take the plunge. 

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BetterUp vs CoachVantage: An Overview

BetterUp is a personalized coaching platform created to help you grow professionally and personally and reach your goals. They provide solutions for individuals and companies, with the latter being more robust and including coaching for leaders, managers, and employees. The platform combines technology with human coaching to enhance leadership skills, inspire growth, and promote well-being.

CoachVantage is a specialized business management software for life coaches. It’s a one-stop solution that simplifies and organizes the behind-the-scenes tasks of your coaching business all in one place. You will instantly notice their modern, user-friendly interface, but behind that beautiful cover, they pack powerful features, including automation, client management, scheduling, selling courses, contract management, and payments. You can refer to our CoachVantage review for a more detailed overview.

Pricing & Free Trial

When you’re making a choice between two distinct platforms, such as BetterUp and CoachVantage, the pricing might be the prevailing factor. Let’s examine the pricing structures and free trials (if available).

Pricing Plan

BetterUp isn’t transparent with its pricing, and you need to schedule a call and discuss your specific needs to get a quote. The cost is heavily dependent on the number of sessions per week. The platform for individuals is available in three different plans. The Intro Plan features a monthly 30-minute coaching session with a personal or specialty coach, along with access to the learning library and assessments. The next option is the Plus Plan, with two 30-minute coaching sessions per month with similar access to resources. For a more comprehensive coaching experience, there’s the Premium Plan, which provides four 30-minute sessions each month with a personal or specialty coach.

With CoachVantage, you can choose between the Clarity Plan, priced at $29 per month, and the Aha! Plan, which costs $49 per month. The Clarity Plan is for coaches who are just starting out, and it includes 2 coaching program sign-up pages, 2 event booking pages, 4 e-contract sends per month, 2 contract templates, 500MB file storage, and full access to all features. The Aha! Plan is designed for thriving coaching businesses as it comes with more extensive features, such as 5 contract templates, 1GB file storage, and unlimited use of other features. If you opt for a yearly subscription, you’ll get a 10% discount.

Free Trial

BetterUp doesn’t offer free trials, but if you’re running a medium to large coaching business and looking for a solution for your business, you can request a demo.

CoachVantage includes a 14-day free trial, and you can sign up without a credit card. 


Now, it’s time to examine the features and standout functionalities of this software to clarify what each platform brings to the table.

BetterUp Features

  • 1:1 coaching sessions
  • Goal-setting 
  • On-demand content library

As a coach, it’s more likely that you’ll be interested in BetterUp for Individuals. With this solution, you receive one-on-one coaching with certified expert coaches. You can match with a personal coach based on your needs, engage in 1:1 virtual video sessions, and receive actionable coaching directly from your phone. Whether you need a pick-me-up or guidance on how to develop your coaching practice, you can rely on your personal coach.

BetterUp for Businesses offers several products, including BetterUp Lead for building leaders, BetterUp Manage™ for unlocking performance potential at scale, and BetterUp Care™ for enhancing resilience, well-being, and agility. These solutions feature 1:1 coaching, a content library with engaging videos, podcasts, and articles, personalized suggestions for the right content at the right time, and comprehensive insights about employee performance and quarterly business reviews.

CoachVantage Features

  • Automation
  • Smart scheduling
  • Client portal
  • Progress tracking
  • Contact management
  • Coaching programs  
  • Forms and questionnaires
  • Contracts
  • Invoices and payments
  • Resource library
  • Integrations with Google Calendar, Outlook Calendar, Zoom, Apple iCal, PayPal, and Stripe

Automation Rules is CoachVantage’s newest functionality. It allows you to automate sending goals, assignments, forms, files, and notes to clients. You can automate the tasks based on predetermined dates or before/after coaching sessions to keep your clients engaged and on track. 

With CoachVantage, you can create and sell one-on-one coaching programs and deliver coaching sessions. It’s a super simple process, and you have the complete freedom to brand the sign-up page with your signature colors, logo, and videos. 

CoachVantage simplifies the tracking of coaching sessions and client engagement by automatically logging all coaching hours. You have the flexibility to specify whether the hours are paid or pro bono. An added benefit is the ability to export logs, which is particularly advantageous for coaches pursuing ICF certification.

BetterUp vs CoachVantage – How Are They Different?

BetterUp and CoachVantage are completely different platforms. In fact, they don’t share a single similarity. But, we’ll overview their advantages and what you gain from each.

Personal Coaching

Coaches need coaches too. With your own personal coach just an app away, you can have an accountability partner and someone who’ll help you define your goals and persist through the challenges you face in your business. 

Business Guidance

An unbiased and experienced coach can provide you with the right advice in your times of need. When in doubt about what to do next, you can rely on a BetterUp coach to remind you of your goals and get you back on the right track. 

All-in-One Management Solution

CoachVantage is the kind of platform that can completely transform how you run your business. All those repetitive tasks that take up hours of your time can now be delegated to this software. You can handle every business-related task for a single dashboard, from selling courses and collecting payments to signing contracts and providing clients access to their dedicated portal with coaching material. 


Imagine the extra time you’ll gain by automating client enrollment, creating client records, sending emails and coaching materials, and collecting payments. Pretty much every aspect of your business (except for live coaching sessions—those are all on you) can be automated with CoachVantage. What’s more, you have the power to decide how and when the automated actions will take place. 

Customer Support

BetterUp doesn’t have any reviews on Capterra, but it has a 4.6 rating on G2. Reviewers praise the coaches’ professionalism and intuitive platform. You can get in touch with their support agents via the support widget or email. 

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CoachVantage has a 5.0 rating for customer service on Capterra. The impeccable rating is mirrored in positive reviews describing their responsiveness and instructive responses. To get help, just fill out the form, and they’ll get back to you shortly.

Conclusion – BetterUp or CoachVantage?

Given the distinct nature of these two platforms, the decision depends on what kind of support you’re looking for. If you seek motivational support for growth, BetterUp can serve you well. They’ve earned the trust of globally recognized companies like Google and MARS, so there’s no doubt that they add value to businesses.

On the other hand, we have the business management and automation software CoachVantage. The primary advantage is that it is designed for coaches, so it anticipates your needs and delivers a robust set of features to streamline your entire business. 

So, ultimately, you should consider what you need more at the moment. If your budget allows it, you can employ both platforms and advance your growth and business management simultaneously. 

Alternatives to BetterUp and CoachVantage

If you opt to prioritize business management, there are other powerful platforms that you can consider. Some of our top picks for a one-stop-shop solution are Paperbell, Honeybook, Bonsai, Practice, and Simplero. We also recommend checking out our CoachVantage alternatives article and our list of best life coaching software to learn more about CoachVantage’s top competitors and how they compare.

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