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Simplero vs Thinkific – Comparison

Last updated on February 23, 2024

When it comes to managing, marketing, and selling coaching courses, Simplero and Thinkific are software solutions that can streamline and simplify these operations. 

Suppose you wish to offload some of the administrative and management tasks associated with your coaching courses but are uncertain about which platform to choose. In that case, our Simplero vs Thinkific comparison can provide the guidance you need.

Understanding the key differences and strengths of each solution is crucial in making an informed decision. That’s why we’ll delve into their features, pricing, advantages, and customer support to help you determine which platform aligns best with your specific needs. 

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Simplero vs Thinkific: An Overview

Simplero is a feature-rich software solution designed to fuel business growth and improve the client experience. This all-in-one platform offers a wide range of features that encompass website management, sales funnels, email marketing, online courses, and payment processing. If you’re interested in a detailed analysis of Simplero’s features and capabilities, we encourage you to check out our Simplero review.

Thinkific is a popular platform for creating, marketing, and selling online courses, trusted by many course creators worldwide. It’s praised for its intuitive website and course builder, as well as its comprehensive marketing and sales tools. 

Pricing & Free Trial

Considering that budget is a crucial factor when investing in a new tool, we’ll compare Simplero’s and Thinkific’s pricing structures and trial periods.

Pricing Plan

Simplero’s price begins at $59/month for an annual subscription, which includes the first two months free of charge. Their pricing structure consists of three tiers, each unlocking additional features and increasing the number of courses, products, and membership sites you can create and manage.

Thinkific provides a free plan that allows you to create a single course and community. However, if you want more capabilities and flexibility, their paid plans offer three tiers starting at $36/ month (with an annual subscription). With each paid plan, you can create an unlimited number of courses and access a wide range of advanced features 

Free Trial

Simplero’s 14-day free trial grants you complete access to all of its features, so you can fully explore the platform’s capabilities. To get a more in-depth understanding of Simplero, you can request a demo before you sign up.

If you’re interested in trying out Thinkific, opt for the free plan, which allows you to explore the platform without any time limitations.

Despite the time constraints on Simplero’s trial, you’ll have the opportunity to explore all of its features during the trial period. On the other hand, with Thinkific, you’ll need to sign up for a paid plan to access all functionalities, which means you will only have the full experience once you make a financial commitment.


Now, let’s break down the full list of features and key capabilities you need to know about for both software solutions.

Simplero Features

  • Website builder
  • Landing page builder with high-converting templates
  • Course delivery
  • Email marketing and automation
  • Affiliate management space
  • Payments
  • Subscriptions 
  • Upsell, Downsell, and Order Bump features
  • Client community groups
  • Client insights 
  • Mobile app for clients
  • Integrations with Stripe, PayPal, and over 120 other gateways

Simplero provides a comprehensive suite of revenue-boosting tools. Key features such as Upsell, Downsell, and Order Bump are strategically crafted to incentivize customers to make additional purchases, while the Campaign Pricing feature empowers you to create and execute sales campaigns that drive conversions.

The done-for-you campaigns are ready-to-use templates crafted to help you expand your subscriber list, promote exclusive offers, and implement successful launch strategies with ease.

With its powerful email marketing tools, you can handle all your email marketing campaigns, including promotional outreach, newsletters, and collecting relevant user data directly from Simplero.

Thinkific Features

  • Website builder
  • Course builder
  • Client community groups
  • Affiliate management space
  • Marketing tools
  • Payments
  • Bookkeeping 
  • Mobile app for clients
  • Thinkific app store

Thinkific encourages you to sell a variety of content by allowing you to easily create courses with a drag-and-drop editor, deliver self-paced and scheduled classes, and hold live lessons.

As a part of its TCommerce package, you will get access to tools for managing payments, increasing revenue with Order Bumps, and generating reports about transactions and payouts.

The Thinkific app store is a marketplace with over 80 different applications and integrations. You can integrate applications for analytics, email marketing, customer relationship management (CRM), content creation, video hosting, student engagement, and more.

Simplero vs Thinkific – How Are They Different?

It’s undeniable that both Simplero and Thinkific have a lot to provide, but let’s see what features make them different.


Thinkific is mainly focused on course delivery, so it overlooks automation capabilities. Simplero, on the other hand, has an intuitive automation builder that allows you to create personalized and targeted email sequences, automate sales funnels, and deliver dynamic content based on user behavior.

Live Lessons

With Thinkific, you can schedule and conduct live lessons directly on their platform, alongside content delivery and course sales. Simplero doesn’t provide this specific functionality; it only supports content delivery and selling products. As an alternative, you can integrate Simplero with Zoom to host video events.

Email Marketing Tools

Simplero performs better when it comes to email marketing. Its email marketing toolbox is more comprehensive than Thinkific’s, offering powerful functionalities like ready-made email campaigns, split-testing, segmenting tools, and much more. While Thinkific supports integrations with various third-party applications, including email marketing tools, it doesn’t provide its own built-in email marketing tools.

Revenue-Boosting Features

Even though Thinkific provides the Order Bump feature, Simplero’s revenue-boosting capabilities are more comprehensive. Besides the Order Bump feature, Simplero also delivers Upsell, Downsell, and Campaign Pricing features to entice customers to increase the value of their cart and purchase more. 

Customer Support

Simplero has a 4.6 rating for customer service on Capterra. Reviews are largely positive, describing the services as helpful and responsive. To get in touch with the support reps, you can email them or participate in the free Q&A sessions.

Thinkific has a 4.5 rating for customer service on Capterra. Most reviewers commented on Thinkific’s customer service team’s responsiveness. If you sign up for the free plan, you can only access their chatbot. With the Basic plan, you can contact support via live chat, while the higher tiers offer the added benefit of phone support.

Conclusion – Simplero or Thinkific?

Both Simplero and Thinkific offer numerous strengths that make them worthy investments. Since they are both comprehensive software solutions with similar price tags, it’s difficult to declare a definitive winner. However, we can provide tailored recommendations on which software might be more suitable for different users and needs.

Simplero holds a clear advantage in the realms of automation and email marketing. So, this platform is an ideal choice for those seeking streamlined workflow automation and robust email marketing capabilities. 

If your primary focus is content creation and delivery, Thinkific excels in those areas. With its user-friendly course builder and live lesson capabilities, Thinkific emerges as the preferred option.

Alternatives to Simplero and Thinkific

The variety of coaching software on the market is impressive but poses a challenge when it comes to finding the right tool for your coaching practice. If you want to consider other choices besides Simplero and Thinkific, we suggest looking into Paperbell, Practice, CoachVantage, Coaches Console, and Delenta.

You can delve into a complete list of our top software picks for managing a coaching business or learn more about the best Simplero alternatives if you want to find out more about the best-rated coaching tools.

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